The Innovator's Solution is a follow-up to The Innovator's Dilemma, both of which propose theories of innovation and, more importantly, what innovation means to entrenched businesses and entrepreneurs alike.
Seeing What's Next is the third book in this series, and promises to be a practical guide at applying theory to understand what will and won't take in the marketplace.
Already, I love the attitude that Clayton Christensen takes. Paraphrasing... "by the time data exists to make a decision on a newcomer to the market, it is too late to do anything about it." Amen. Perhaps this book will help enlighten me and help me solve the Bottled Water Dilemma that I struggle with.